Tracking Google Search Ads account performance can be a hassle.
A pretty neat instrument, that can help do it is – DataStudio from Google. It’s a pretty powerful instrument every marketer should at least know about.
I personally use Google DataStudio for Level 1/2 analysis of search ads performance. It gives me the better understanding how the account is performing overall and whether it needs immediate attention or not.
Usually my DataStudio report has 2 main dashboards:
- Status Check
- Details
“Status Check” Dashboard
The name says it all – this view helps me to better understand how the account has been performing during the last 30 days and what are the trends.
At a quick glance I get the general information about account performance, spend, ad position, conversions and most converting campaigns.
“Details” Dashboard
After checking the general 30 day stats, I want to know more details.
One of the keys of successful search campaign are keywords. This is also the area of my main focus. The numbers I’m looking at:
- Cost per conversion
- Bounce rate
- CTR
- Quality Score
- Cost (ad spend for the period)
As a rule of thumb I select the most problematic KWs and deal first of all with those, that have the biggest ad spend.
Some supporting data on this dashboard helps me to make decisions.
- General Google Ads stats
- General Google Analytics stats
- Conversions by ad groups
- Impression share
Next step
If the account is performing according to KPIs – good.
If not, then I dig deeper using this mindmap.
Hi Anton,
I came across and really liked your idea with the mind map – it’s a total deal breaker for me as I have a large account and have to focus on multiple campaigns at the same time. It was hard for me to decide on what to focus first and the mind map really helps with that. So huge thanks! 🙂
Additionally, your GDS report looks super cool. By any chance, could you share it with me so I could save some time with the report setup?
Thanks so much again for everything.
Best,
Tom