This is an event marketing funnel example. It was made for a potential client, but never materialised due to Covid19 lock-down in EU😷. The company is doing offline networking events for business leaders (top managers, executives). The funnel objective – increase number of existing paying members. Region – Sweden Sector – Networking/Self-development Presence on the … Read more
Summary Click & Grow has great position in organic search and strong brand. However, it seems that their sales have stagnated (based on openly available revenue reports for 2018/2019). Possible reason is the rising competition from sellers Amazon and the likes. To continue the sales growth, Click & Grow would be wise to do the … Read more
The current market competitor analysis shows the following: Creditstar should continue 20%-40% of time focus on optimising current channels. Invest the rest into finding the new ones. Additionally, focus on creating a stronger brand in certain geographies. Create funnels to support it. Grow relationships with traffic partners, as well as industry professionals and opinion leaders. The … Read more