Category Growth Methods

SaaS content marketing strategy

Imagine, you are a marketing manager for a SaaS startup. Your product helps ecommerce businesses print labels, ship and track their customer deliveries. You need to come up with a working content marketing strategy. Your team and your finances are…

Event Marketing Funnel Example

This is an event marketing funnel example. It was made for a potential client, but never materialised due to Covid19 lock-down in EU😷. The company is doing offline networking events for business leaders (top managers, executives). The funnel objective –…