Imagine, you are a marketing manager for a SaaS startup. Your product helps ecommerce businesses print labels, ship and track their customer deliveries. You need to come up with a working content marketing strategy. Your team and your finances are…
Imagine, you are a founder of a B2B crypto startup offering payment getaway services. Your clients are scattered accross the globe, as well as competitors. You are entering the market in the beginning of 2021 and have no financial backing…
Marketing is all about experimentation. Every once in a while, you try something new that you are sceptical about. This was exactly the case, when I first tried Facebook lead ads. At the time, the goal was to generate as…
This is an event marketing funnel example. It was made for a potential client, but never materialised due to Covid19 lock-down in EU😷. The company is doing offline networking events for business leaders (top managers, executives). The funnel objective –…
AIDA This is the most simple and easy model. If you are not certain how to build your B2B marketing content, start with AIDA. It allows to structure the piece of content in logical and easy way to comprehend. The…