A good marketer is always growth oriented. He constantly tests new approaches, creatives, channels, settings, etc. Learns what has worked and what hasn’t, iterates and improves. Tracking these activities is easy in case of a simple funnel. With 1 active campaign, all changes could be held in the head. But how to track and learn … Read more
AIDA This is the most simple and easy model. If you are not certain how to build your B2B marketing content, start with AIDA. It allows to structure the piece of content in logical and easy way to comprehend. The prospect’s decision to take action will come naturally. A – Attention. Catch the prospects attention, … Read more
Quality Score is an important factor in determining Ad rank and CPC in Google Search Ads. Here is a cheat sheet that will help to better understand what influences this factor: Historical performance. Account history – Google takes into consideration, how advertising account has performed in the past. Past keyword performance – in case there’s … Read more
Tracking Google Search Ads account performance can be a hassle. A pretty neat instrument, that can help do it is – DataStudio from Google. It’s a pretty powerful instrument every marketer should at least know about. I personally use Google DataStudio for Level 1/2 analysis of search ads performance. It gives me the better understanding … Read more
Why to use mind map for Google Search Ads management? When doing Google Ads Search campaign optimization there are many different elements that marketer should consider: Keywords and search terms Ad copies Ad groups Bids Landing pages Quality scores etc. Making analysis right off the bat can feel overwhelming. Using a system to do it … Read more
CRM software is a system for managing a company’s interactions with current and future customers. It often involves using technology to organize, automate and synchronize sales, marketing, customer service, and technical support. CRM solutions are becoming more and more popular among both online and offline businesses, as they allow to keep track of the sales, … Read more
This is the analysis of the biggest coupons websites in Estonia – minuvalik.ee As of today, there are total of over 20 coupon websites in Estonia, big and small. They all have their own following on Facebook and promote their campaigns on a regular basis. One of the first coupon deals websites started in the … Read more
About a week ago I was asked to make an analysis, which type of content posted in a business magazine receives the most engagement from the visitors. To do the job, a Facebook page of a well known online magazine Entrepreneur.com was analyzed. The methodology used, was the same as in mobile operators analysis back … Read more
Using the data collected in the previous part, the effectiveness of freebie offers in generating “likes” and “shares” will be analyzed. The effectiveness will be measured simply by the number of “likes” and “shares” received for every post offering free mobile phone or something else since the operators’ Facebook pages were published. The top 50 image posts … Read more
This analysis focuses on the Facebook photo likes of three main mobile service providers in Estonia: Elisa, Tele 2 and EMT. The data collected includes all “likes” and “shares” from each photo mobile operators have posted on their page timelines. The main purpose of the research is to find which operators have been able to … Read more