5 ways to structure content in B2B marketing

AIDA This is the most simple and easy model. If you are not certain how to build your B2B marketing content, start with AIDA. It allows to structure the piece of content in logical and easy way to comprehend. The prospect’s decision to take action will come naturally. A – Attention. Catch the prospects attention, … Read more5 ways to structure content in B2B marketing

Factors determining Google Ads Quality Score

Quality Score is an important factor in determining Ad rank and CPC in Google Search Ads. Here is a cheat sheet that will help to better understand what influences this factor: Historical performance. Account history – Google takes into consideration, how advertising account has performed in the past. Past keyword performance – in case there’s … Read moreFactors determining Google Ads Quality Score

Monitor Google Search Ads Performance with DataStudio

Tracking Google Search Ads account performance can be a hassle. A pretty neat instrument, that can help do it is – DataStudio from Google. It’s a pretty powerful instrument every marketer should at least know about. I personally use Google DataStudio for Level 1/2 analysis of search ads performance. It gives me the better understanding … Read moreMonitor Google Search Ads Performance with DataStudio

Mind Map for Google Search Ads Account Management

Why to use mind map for Google Search Ads management? When doing Google Ads Search campaign optimization there are many different elements that marketer should consider: Keywords and search terms Ad copies Ad groups Bids Landing pages Quality scores etc. Making analysis right off the bat can feel overwhelming. Using a system to do it … Read moreMind Map for Google Search Ads Account Management

CRM software providers comparison

CRM software is a system for managing a company’s interactions with current and future customers. It often involves using technology to organize, automate and synchronize sales, marketing, customer service, and technical support. CRM solutions are becoming more and more popular among both online and offline businesses, as they allow to keep track of the sales, … Read moreCRM software providers comparison

What type of content generated the most social engagement for a business magazine?

About a week ago I was asked to make an analysis, which type of content posted in a business magazine receives the most engagement from the visitors. To do the job, a Facebook page of a well known online magazine Entrepreneur.com was analyzed. The methodology used, was the same as in mobile operators analysis back … Read moreWhat type of content generated the most social engagement for a business magazine?

Estonian Mobile Operator’s Facebook Photo Likes Analysis (Part 2)

Using the data collected in the previous part, the effectiveness of freebie offers in generating “likes” and “shares” will be analyzed. The effectiveness will be measured simply by the number of “likes” and “shares” received for every post offering free mobile phone or something else since the operators’ Facebook pages were published.  The top 50 image posts … Read moreEstonian Mobile Operator’s Facebook Photo Likes Analysis (Part 2)

Estonian Mobile Operator’s Facebook Photo Likes Analysis (Part 1)

This analysis focuses on the Facebook photo likes of three main mobile service providers in Estonia: Elisa, Tele 2 and EMT. The data collected includes all “likes” and “shares” from each photo mobile operators have posted on their page timelines. The main purpose of the research is to find which operators have been able to … Read moreEstonian Mobile Operator’s Facebook Photo Likes Analysis (Part 1)

The website comparison of the biggest payday lenders in Estonia

A payday loan (also called a payday advance, salary loan, payroll loan, small dollar loan, short term, cash advance loan or SMS loan) is a small, short-term unsecured loan. The typical sums provided by the lenders range from 100€ to 1000€. In Estonia this type of business has had a relatively long history. The first … Read moreThe website comparison of the biggest payday lenders in Estonia