This case is describing trial user generation for an Estonian farm management startup in 2018. Back then, company was doing some limited marketing activity. They wanted to explore paid advertising channels as a way to grow their userbase. The goal…
Summary Click & Grow has great position in organic search and strong brand. However, it seems that their sales have stagnated (based on openly available revenue reports for 2018/2019). Possible reason is the rising competition from sellers Amazon and the…
The current market competitor analysis shows the following: Creditstar should continue 20%-40% of time focus on optimising current channels. Invest the rest into finding the new ones. Additionally, focus on creating a stronger brand in certain geographies. Create funnels to support…