5 ways to structure content in B2B marketing

AIDA This is the most simple and easy model. If you are not certain how to build your B2B marketing content, start with AIDA. It allows to structure the piece of content in logical and easy way to comprehend. The prospect’s decision to take action will come naturally. A – Attention. Catch the prospects attention, … Read more5 ways to structure content in B2B marketing

Short term loan provider marketing strategy with CreditStar as an example

The current market competitor analysis shows that the following would work best for Creditstar: continue 20%-40% of time focus on optimizing current channels but invest the rest for testing and finding the new ones. Plus, focus on creating a strong brand awareness in certain geographies and higher level of client advocacy. Create funnels to support … Read moreShort term loan provider marketing strategy with CreditStar as an example

Factors determining Google Ads Quality Score

Quality Score is an important factor in determining Ad rank and CPC in Google Search Ads. Here is a cheat sheet that will help to better understand what influences this factor: Historical performance. Account history – Google takes into consideration, how advertising account has performed in the past. Past keyword performance – in case there’s … Read moreFactors determining Google Ads Quality Score

Monitor Google Search Ads Performance with DataStudio

Tracking Google Search Ads account performance can be a hassle. A pretty neat instrument, that can help do it is – DataStudio from Google. It’s a pretty powerful instrument every marketer should at least know about. I personally use Google DataStudio for Level 1/2 analysis of search ads performance. It gives me the better understanding … Read moreMonitor Google Search Ads Performance with DataStudio

Mind Map for Google Search Ads Account Management

Why to use mind map for Google Search Ads management? When doing Google Ads Search campaign optimization there are many different elements that marketer should consider: Keywords and search terms Ad copies Ad groups Bids Landing pages Quality scores etc. Making analysis right off the bat can feel overwhelming. Using a system to do it … Read moreMind Map for Google Search Ads Account Management

Domain name price estimate based on Flippa sales history

Estimating how much domain could potentially sell for on Flippa could be very beneficial for any domain name re-seller or investor. To help better determine the price and do it quickly, a potential domain investor can use several different options: Automatic evaluation tools available online – some of the tools include…. While they can be … Read moreDomain name price estimate based on Flippa sales history

Domain name sales price analysis based on past Flippa.com auctions

In my analysis of finished Flippa domain listings, a total of 409 finished listings were analysed. The earliest listing was from 06/11/2006 to  28/12/2014. During this 8 years the domain only auctions have totally generated about 3,500,000$ in sales for the auction house. The average sales price for domains was 8600$ The median sales price … Read moreDomain name sales price analysis based on past Flippa.com auctions

CRM software providers comparison

CRM software is a system for managing a company’s interactions with current and future customers. It often involves using technology to organize, automate and synchronize sales, marketing, customer service, and technical support. CRM solutions are becoming more and more popular among both online and offline businesses, as they allow to keep track of the sales, … Read moreCRM software providers comparison

How Electronic Gadgets Influence Retailers Profit Margins

Due to consumer demand for wireless products and services, as well as rapid consumer acceptance of new digital technology products, the consumer electronics retail business continues to be highly competitive. It is driven primarily by technology and short product cycles. How does the shrinking price for consumer electronics and the rising demand for gadgets, such … Read moreHow Electronic Gadgets Influence Retailers Profit Margins