According to the Eurostat data from 2012, 76% of Estonian companies operated their own websites in 2013. This is inline with over European countries – the average for EU is 73%.
Knowing how much of our local companies use websites is one thing, another one is to find out how many of these websites get actual visitors. To find out this data the analysis of data sample was done.
First of all out of the list of 70000 corporate websites, a random sample of 100 individual company websites was selected. These companies differ in size and are operating in different industries. Then, using SimilarWeb, I’ve got the number of estimated monthly visitors.
As it turns out from the above pie chart, almost 2/3 of all local corporate websites in Estonia receive less than 500 visits per month, 25% of all websites receive less than 2500 visitors and the top 12% of all websites get above 2500 monthly visitors regularly. The biggest local websites, receiving over 5000 visits monthly, only account for 2% of all corporate websites.