What I specialize on
Everything Growth Marketing related.
Growth Process
Frameworks, planning, tools, initial setup. Hypothesis and experiment evaluation. Requirments to get started.
Growth Methods
Paid and free channels. Content creation and distribution strategies. Communities, ABM, Social Selling, etc.
Growth Analytics
Metrics. What, When, How to measure. NSM, CAC, LTV, CRO, etc. Avoiding traps. Role of CJM.
Growth Research
Products, markets, competition. Identifying value proposition. ICP research. JTBD interviews.
Growth Teams
Who is responsible for what. Different structures and setups. Roles, skills, collaboration, motivation.
Growth Companies
Examples and cases from real businesses. Deep analysis of strategies and tactics. Lessons learned.
Who is my services for?
Growth oriented companies
My approach does not suit every business.
Below are key prerequisites.
Focusing on Results
Growth activities are very data driven. Everything should be measurable and confirmed with numbers. Businesses where that is not possible can
Being Agile
Growth Marketing is about constant experimentation and iteration. It wont work with waterfall approach where all activities are pre-planned 6-12 months in advance.
Avoiding Silos
Growth Marketing focuses on the whole Customer Journey. Strong collaboration between sales, marketing and product is essential. Everyone works towards one main goal.